Three Step to Creating a Marketing Plan

Every start-up venture needs a business plan, yet many entrepreneurs do not realize a marketing plan is equally vital. Unlike a business plan, the marketing plan focuses on the customers. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works.

Step One: Define your product. The first part of the marketing plan defines your product or service and its features and benefits in detail, then shows how it is different from the competition's. The more clearly and succinctly you describe your product in your marketing plan, the better you will communicate with your target customer.

Success is not a straight Climb To The Top

Success is not a straight Climb To The Top - By Scott Martineau

James Ray recently shared an interesting concept with me. Great leaps forward in consciousness and ability are typically preceded by a crash or a fall of some sort in your life. 

In other words, something happens that really knocks the props out from under what you think should be or is, and then you come to this breakthrough. Quantum physics and chaos theory scientists have proved that is true. Ilia Prigogine won the Nobel Prize for a concept he called dissipating systems. He proved beyond a doubt is that all things are going into a greater state of chaos. In fact that's the second Law of Thermodynamics is increasing entropy. 

Five Keys to Marketing Your Book

Five Keys to Marketing Your Book - By James Malinchak

The key to the success of your book lies with marketing. If you don’t market your book, you won’t sell many copies. If you don’t sell many copies, you don’t have the cash to continue writing. So… you MUST learn to market your books effectively! 

In marketing, you must understand that perception is reality. The image you create through the perception of the public and media determines the success of your publicity. Luckily, this isn’t very difficult if you know what to do and how to do it.

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